Marketing & Audience Development
Alongside my work as an artist and filmmaker, I develop audience-focused marketing strategies for live performance and cultural institutions. My work centers visual storytelling and platform-native content to expand reach and deepen engagement, particularly for younger and digitally native audiences.
Monomyth
This video was created as a promotional and audience-development piece for Monolith, a dance work presented by the UTEP Department of Theatre and Dance. Rather than documenting the performance, the video translates the tone, physicality, and atmosphere of the piece into a standalone cinematic object designed for digital circulation.
Plumas Negras
Promotional video for the stage production
This promotional video was created to support Plumas Negras, a stage production presented by the UTEP Department of Theatre and Dance. The piece was designed to visually introduce the play’s tone and thematic atmosphere while establishing a cohesive identity across promotional materials.
